Talent Sourcing & Recruitment Marketing

Talent sourcing identifies potential candidates. Recruitment marketing gives those candidates reasons to consider your organization and engage with an opportunity. Together, they connect the talent you need with a relevant message, channel, and candidate relationship.

Explore Pierpoint’s resources on passive candidate sourcing, talent pipelines, employer branding, employee value propositions, job advertising, and social recruiting. This collection helps recruiting leaders evaluate where to find candidates, how to communicate the opportunity, and which attraction tactics deserve attention. Find guidance for specialized roles, seasonal recruiting, and ongoing pipeline development, with an emphasis on approaches that fit your audience rather than simply generating more applications.

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